How Video Content Amplifies the Impact of Your Annual General Meeting
Let’s set the stage. You’re hosting an Annual General Meeting (AGM), where clients and investors gather to hear about your work and your impact.
This meeting is chock-full of numbers and statistics meant to show the impressive growth and strategy of your company and product.
But, something is missing.
Your presentation needs to match the quality and impact of your product, so your clients and investors get excited enough to take action. That’s where we come in.
High-impact video content and design elevate your messaging from word-heavy powerpoint-filled jargon to tasteful, polished, and curated narrative. Impressive statistics, and the people behind them, get highlighted in a way that they deserve.
How Does Curated Content Elevate Your Event?
You know your brand backwards and forwards, but the current and potential collaborators attending your event do not. They have a million other things pulling their attention, so how do we keep the attention on you? High Quality Storytelling.
Storytelling is essential to communicating who and what your company is. Here’s a sampling of the types of high-impact narratives we’ve produced for our clients.
- Opening Sizzle – What’s your mission? Why are we here? Start your event off with excitement and transform the vibe in the room. An opening sizzle could be assembled with bespoke content, but can also be created from existing footage, new designs, animations, and high energy music.
- Recording the Full Event – A gold mine of content can be extracted from this recording. Think social assets, thought leadership pieces, and recaps that generate FOMO. Is there a special mic drop moment from a presentation? Let’s make it a social piece!
- Interviews – We sit down with employees and leadership to discuss the impact of your company, producing content that lives on your website and in pitch decks to showcase thought leadership or highlight your company culture. And, of course, we recommend grabbing sound bites for social!
- Recap Sizzle Reel – We produce your sizzle from the b-roll and interviews captured at the event. Similar to the opening sizzle, this video builds hype, culture, and reflects excitement from the event. This is a great piece of content to share with potential collaborators, on your website, and across socials.
Other content ideas to consider include a mission film, explainers, company stories, leadership profiles, and portfolio spotlight reels to name a few. We can work with you to determine what will be the most impactful content while staying within your budget.
What Can You Do to Make Sure Your Event is a Success?
You’ll generate the most success when you’re clear on the ideal outcomes you want from the event.
- Know the tone you want to set.
- Plan early – allow time to reflect on desired outcomes and include video production in your budget from the beginning.
- Use video to support the bigger story. Video is meant to communicate and humanize your mission or message.
The best events or AGMs let their brand shine. It doesn’t feel like a routine annual meeting. It feels like a story about all of the exciting things to come!
We know how important communicating is, so when you’re ready to discuss your next event, Diagonal Media is ready to help you tell that story.
