At Diagonal Media (DGNL), we lead with innovation and creativity in every facet of content production, from design and animation to filming and editing, and our values drive every decision we make. This values mindset extends to our relationships with our clients. Diagonal Media approaches each new project with this same commitment to excellence, drive for innovation, and camaraderie. 
‍

Our team has always lived these values, but we wanted to bring clarity and structure to them. We asked ourselves: what do our values look like in action? How can we turn them into practical, everyday reference points for everyone on the team?
‍

Our resulting nine values reflect why we’re proud to be on this team: the premium work we create, how we collaborate and solve problems, and how we support each other to be our best creative selves. 
‍

Diagonal Media also recently turned 10 years old! It’s the perfect time to reflect on these values and bring them forward into the next decade with a fresh look and feel. Let’s take a look!

‍

The Core Values

CURIOSITY

‍Explore possibilities by experimenting, innovating, asking questions, and considering diverse viewpoints.

‍

GROWTH MINDSET

‍Take initiative and seek out opportunities to learn and grow, constantly driving forward.

‍

RECIPROCAL RESPECT

‍Treat everyone with equal regard. Candor, transparency and teamwork define our approach.

‍

ADAPTABILITY

‍We embrace change with agility, openness, and a commitment to excellence.

‍

BALANCE

‍Support one another, reach out for help when needed, and strive to begin each day renewed and prepared for what’s to come.

‍

ARTISTIC INTEGRITY

‍We prioritize artistry, understanding that our imagination and originality are invaluable qualities, all while embracing emerging technologies to enhance our creative process as   needed.

‍

OWNERSHIP

‍Each of us leads by example; we are accountable for our actions and committed to finding solutions.

‍

POSITIVE ENGAGEMENT

‍We are intentional about creating joyful moments. We keep things light to foster camaraderie, and work together to process, discuss, and find solutions.

‍

CELEBRATE DIFFERENCES

‍Encourage each other to bring our full selves and unique perspectives forward knowing that individuality enriches our work and facilitates community.

‍

Moving Forward: Reflection & Implementation

These values emerged from our existing internal culture. They form the rubric from which we will measure our team’s success, from the projects we take on to the initiatives and technologies we want to embrace.

We are curious to hear what values ground your work! We look forward to hearing from you in 2026.

- Team DGNL 

‍